Not every year is a hiring year. For many companies, recruitment happens in waves. That does not mean visibility should disappear in the meantime. At IT-DAY, we work with many companies that are not actively recruiting right now, but still want to stay relevant and recognisable among IT-Profiles, or other companies for that matter. Employer branding in these periods is about presence, familiarity and timing – so you are not starting from zero when the next hiring need arises.